Sell leads to Germany

How selling leads to Germany works

Many call centers outside Germany have agents with excellent German but no direct access to lead buyers in Germany. That is exactly where Lead-Kontackt comes in: we provide the technology, the questionnaires and the sales channel to the buyers – your team focuses on good conversations.

Every lead is created in our system: the agent makes the call through the dialer, records the answers directly in the questionnaire, and the lead goes into quality control. Only after approval is it handed over to a suitable buyer. Feedback from buyers – for example accepted or cancelled – flows back into your panel automatically.

What makes a good lead for the German market?

Buyers in Germany don’t pay for phone numbers – they pay for qualified prospects. A lead is valuable when:

• the person is the owner or decision-maker (for example a homeowner for solar or heat pumps),
• interest and timeframe were clearly confirmed in the call,
• all mandatory questions of the questionnaire are answered,
• name, address and phone number are correct and the person is reachable,
• the person agrees that their request is passed on.

The questionnaire for each product guides your agents through exactly these points. The AI call analysis then checks whether all questions were really asked and answered.

Quality control: QC and AI

Before a lead reaches a buyer, it passes several stages:

• AI call analysis: the call is transcribed and compared with the questionnaire. Missing questions, contradictions between form and call and knock-out criteria are flagged.
• Human QC approval: a reviewer listens to the recording where needed, corrects details and approves the lead – or sends it back to the agent with a reason.
• Duplicate protection: if the same person was submitted recently, the new lead automatically goes to review.

Your benefits as a lead partner

• No sales effort towards buyers – Lead-Kontackt markets your leads.
• One system for everything: dialer, CRM, questionnaire, recording and reporting.
• Buyer status updates are taken over into your panel automatically.
• Credits and payouts are transparent in the cash section of your panel.
• A reason for every rejected lead – your team improves with every campaign.
• Interface in German and Turkish, support in German, Turkish and English.

Legal basics in brief

In Germany, telemarketing to consumers requires prior express consent (§ 7 UWG, Act Against Unfair Competition), and personal data is subject to the GDPR. Before you start, clarify with us which contacts your campaign calls and how consent is documented. This information is not legal advice.